I see design as something universal; it's about developing an eye for beauty, generating fresh ideas, and finding ways for creative work to connect people. From childhood to the present, I have enjoyed playing video games, and that passion naturally led me toward design. Design and games share the same essence: both create spaces that spark curiosity, evoke emotion, and engage people in meaningful ways.

I am Qilin Shi, a California-based graphic designer.

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© Qilin Shi 2025

CES REBRAND

This project reimagines the identity of CES, introducing a futuristic visual system built around generative coding. By integrating algorithm-driven patterns and motion, the rebrand reflects the cutting-edge innovation and technological spirit of the event.

This was my first project combining generative coding with brand design, allowing me to create a unique visual language shaped by code—dynamic, adaptive, and constantly evolving. The result highlights how computational visuals can transform traditional branding into an interactive and forward-looking experience.